Can Porsche unseat Tesla?

by Mark Benson on December 6, 2015

Can Porsche unseat Tesla?

Can Porsche unseat Tesla?

News that Porsche’s Mission E is finally underway, with around €1 billion set aside to fund the project, has certainly set the electric car industry alight. This is a project which has been rumoured for some time now and could be the first real challenge to Tesla. As you might expect this news has given Tesla bears much ammunition to attack the company but will Elon Musk sit back and let some other company take over his mantle?

Does the 1st to market phenomenon stand?

Historically those 1st to market with new technology/services tend to fall by the wayside as others follow behind them once they have done the hard work. A mixture of improved marketing, improved technology and perhaps a more structured approach to the future often pay greater dividends for those following behind. There will be some experts focusing on the 1st to market phenomenon as Porsche launches its Mission E project but is this a fair representation of the challenges ahead? [click to continue…]

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Interview: Erik Fairbairn, Founder & CEO of POD Point

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